Communications and collaboration are increasingly becoming the backbone of organisations. Effective communication, while being a skill, is also the use of the right technology to reach your intended audience.
[blockquote author=”” link=”” target=”_blank”]What good is a good content, if it is not read by your audience?[/blockquote]
Different Channels of Communication
[dropcap background=”” color=”” circle=”0″ size=”1″]E[/dropcap]emails have been the bane of communications for organisations since the last 20 plus years. Even today, organisations are using email as the mass communication channel to reach both internal and external customers, without the correct knowledge and stats on readership. The important aspect of this communication channel is to first discover the readership rate and then apply correct technology to improve the readership.
Some Tips for better email campaigns:
- Simple text emails are boring. Get an attractive html email template designed as per your brand guidelines. SchoolTime provides you with easy drag and drop tool to design your own html email templates save on professional fees.
- While sending bulk emails, always use professional delivery servers. Gmail has updated its DMARC policy recently which will not allow applications to send from a Gmail id. Sending bulk emails from other email ids will also not help much as most of the emails may land in the recipient’s Spam box. SchoolTime provides quick and ready integration with Sparkpost professional email delivery server and which offers 100K emails free every month.
- Do not use content in your email that may get trapped in Spam filters. Avoid words and symbols such as $$$, free, ad, cheap, earn $, business, income, credit, fast cash, assets, make $, opportunity, order now, refinance, mortgage, unsubscribe, remove, promise, weight loss and the brand name of any male enhancement drug to make sure your e-mails get through. Also avoid using exclamation marks and all capital letters in your subject lines and e-mails. Use this free tool to check your Spam score before sending email.
- You can even test your emails for Design Testing and Debugging using this free tool.
[dropcap background=”” color=”” circle=”0″ size=”1″]S[/dropcap]SMS services are still an effective alternative if your emails are not delivering. But at a cost. Introducing another channel to your communications is an effective strategy. You need to find out what percentage of your recipient base is more comfortable in which channel. This way you can make sure that your communications are reaching more people. SchoolTime provides ready integration with more than 10 SMS service providers which can instantly allow you to broadcast your communications via SMS.
[dropcap background=”” color=”” circle=”0″ size=”1″]P[/dropcap]Push Notification is a new technology which allows you to send reminders to your subscribers browsers as alerts. SchoolTime provides this latest technology to broadcast communications via Push as well.
[dropcap background=”” color=”” circle=”0″ size=”1″]S[/dropcap]Social Share is also becoming the trend these days. However, this will remain at the discretion of the sender to not share confidential or private information. Publicly broadcasted information can prove to increase your readership substantially if shared on social media.
[idea]SchoolTime’s Unified Communication portal is one of its kind, providing a single platform to syndicate your communication to these channels with a single click, and then check the statistics of readership and delivery rates, thereby providing the sender with valuable information to carry out a better communication strategy.[/idea]